BUY ONE...GET ONE...
The Australian Financial Review, 11 May
2012, 848 words , (English)
..."We actually refer to them as
heroin," associate professor of
marketing at Melbourne Business School,
Mark Ritson, says of BOGOFS. "They are
addictive; they drive immediate sales
but at the expense of the long-term
health of the brand."...
Olympic sponsors are ambushed by competitors using athletes in
adverts
i, 11 May 2012, 391 words , (English)
...Professor Mark Ritson, a marketing specialist at Melbourne
Business School, in Australia, who has written extensively about
the build-up to the Olympic games, said consumers were
invariably "totally bemused" by who is an official sponsor and
who isn't...