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Librarian’s Collection
–
articles selected from the marketing
literature.
The following journal
articles are a selection from those available through one of the
Library’s databases Ebsco. To access any of the articles listed
below:
-
click on the
individual article title (Ebsco database will open after the
authentication
process - have your library barcode ready)
-
after
authentication, this will take you to the full text of that article
Assessing the economic value of distribution channels: an application to
the personal computer industry.
By: Chu, Junhong, Chintagunta, Pradeep K and Vilcassim, Naufel J.
Journal of Marketing Research (JMR); Feb2007, Vol. 44 Issue 1, p29-41
Attitude toward the customer: a study of product returns episodes.
By: Autry, Chad W., Hill, Donna J. and O'Brien, Matthew.
Journal of Managerial Issues; Fall2007, Vol. 19 Issue 3, p315-339, 25p
Brand value in social interaction.
By: Kuksov, Dmitri.
Management Science; Oct2007, Vol. 53 Issue 10, p1634-1644, 11p
Branding: context, content and consequences.
By: Verma, Harsh V.
Journal of Management Research (09725814); Apr2007, Vol. 7 Issue 1,
p27-39, 13p
The contribution of marketing to business strategy formation: a
perspective on business performance gains.
By: Morgan, Robert E., McGuinness, Tony and Thorpe, Eleri R.
Journal of Strategic Marketing; Dec2000, Vol. 8 Issue 4, p341-362, 22p,
3 charts
Creating a market orientation: a longitudinal, multifirm, grounded
analysis of cultural transformation.
By: Gebhardt, Gary F, Carpenter, Gregory S and Sherry, John F.
Journal of Marketing; Oct2006, Vol. 70 Issue 4, p37-55, 19p
http://ezproxy.mbs.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=22285165&site=ehost-live
Ethical marketing: a look on the bright side.
By: Klein, Thomas A., Laczniak, Gene R. and Murphy, Patrick E.
Marketing Management Journal; Spring2006, Vol. 16 Issue 1, p228-243, 16p
The evolving role of the CMO.
By: Court, David
McKinsey Quarterly; 2007 Issue 3, p28-39, 12p
Finding the best marketing mix.
By: Wise, Rick and Sirohi, Niren.
Journal of Business Strategy; 2005, Vol. 26 Issue 6, p10-11, 2p
From tech-led to brand-led-has the internet portal business grown up?
By: Helm, Clive
Journal of Brand Management; May2007, Vol. 14 Issue 5, p368-379, 12p
How business cycles contribute to private-label success: evidence from
the United States and Europe.
By: Lamey, Lien, Deleersnyder, Barbara, Dekimpe, Marnik and Steenkamp,
Jan-Benedict E.M.
Journal of Marketing; Jan2007, Vol. 71 Issue 1, p1-15, 15p
The importance of being branded.
By: Mearns, Warren.
University of Auckland Business Review; Spring2007, Vol. 9 Issue 2,
p56-60, 4p
In pursuit of the "ideal approach" to successful marketing strategy
implementation.
By: Thorpe, Eleri R. and Morgan, Robert E.
European Journal of Marketing; 2007, Vol. 41 Issue 5/6, p659-677, 19p, 3
charts
Integrating marketing intelligence sources.
By: Le Meunier-FitzHugh, Ken and Piercy, Nigel F.
International Journal of Market Research; 2006, Vol. 48 Issue 6,
p699-716, 17p
Key marketing performance measures.
By: Grønholdt, Lars and Martensen, Anne.
Marketing Review; Fall2006, Vol. 6 Issue 3, p243-252, 10p
Marketing in transition.
By: French, Thomas D. and Knudsen, Trond Riiber.
McKinsey Quarterly; 2007 Issue 3, p5-5, 1p
The marketing mix revisited: towards the 21st century marketing.
By: Constantinides, E.
Journal of Marketing Management; Apr2006, Vol. 22 Issue 3/4, p407-438,
32p
Marketing models of service and relationships.
By: Rust, Roland T. and Tuck Siong Chung.
Marketing Science; Nov/Dec2006, Vol. 25 Issue 6, p560-580, 21p
A model of consumer learning for service quality and usage.
By: Iyengar, Raghuram, Ansari, Asim and Gupta, Sunil.
Journal of Marketing Research (JMR); Nov2007, Vol. 44 Issue 4, p529-544,
16p
Neglected outcomes of customer satisfaction.
By: Luo, Xueming and Homburg, Christian
Journal of Marketing; Apr2007, Vol. 71 Issue 2, p133-149
Online marketing and its strategy.
By: Zhang Wei-nian
China-USA Business Review; Mar2007, Vol. 6 Issue 3, p67-71, 5p
Outstanding customer satisfaction: the key to a talented workforce?
By: Wells, Rebecca M. J.
Academy of Management Perspectives; Aug2007, Vol. 21 Issue 3, p87-89, 3p
Quasi-Darwinian selection in marketing relationships.
By: Eyuboglu, Nermin and Buja, Andreas.
Journal of Marketing; Oct2007, Vol. 71 Issue 4, p48-62, 15p
Rethinking strategic marketing: achieving breakthrough results.
By: Fodness, Dale
Journal of Business Strategy; 2005, Vol. 26 Issue 3, p20-34, 15p
Service smarts.
By: Schneider, Benjamin, Young, Scott A., and Macey, William H.
Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p29-34, 6p
The 7 golden rules.
By:Grapentine, Terry H. and Weaver, Dianne Altman.
Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p40-44, 5p
Sidelined? the future of marketing in the contemporary organisation.
By: Egan, John
Irish Journal of Management; 2006, Vol. 27 Issue 2, p99-118, 20p
Technology innovation and implications for customer relationship
management.
By: Baohong Sun
Marketing Science; Nov/Dec2006, Vol. 25 Issue 6, p594-597, 4p
The terror of marketing.
By: Smith, J. Walker
Marketing Management; May/Jun2007, Vol. 16 Issue 3, p72-72, 1p
Thinking inside the box: why consumers enjoy constrained creative
experiences.
By: Dahl, Darren W and Moreau, C. Page
Journal of Marketing Research (JMR); Aug2007, Vol. 44 Issue 3, p357-369,
13p
A three-part plan for upgrading your marketing department for new
challenges.
By: Kotler, Philip
Strategy & Leadership; 2004, Vol. 32 Issue 5, p4-9, 6p
Welcome to the future.
By: Smith, Samantha
International Journal of Market Research; 2007, Vol. 49 Issue 4,
p423-424, 2p
What CEOs need to know and do about marketing.
By: Kotler, Philip and Westman, John C.
Leader to Leader; Fall2006, Vol. 2006 Issue 42, p20-28, 9p
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