McLennan Library
 

Melbourne Business School
 Library

Beihang University Campus

Melbourne Master of Marketing in Beijing

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Librarian’s Collection – articles selected from the marketing literature


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Databases

NEWSPAPER ARTICLES

Database: FACTIVA

Content: Global, full-text coverage of newspapers, trade publications, newswires, company profiles and histories.

User Guides: Brief | Video
ARTICLES FROM JOURNALS

Database: EBSCO

Content: Full-text of management and business journals and magazines; and country and company reports and profiles.

User Guides:  Brief | EBSCO help page| Video
ELECTRONIC BOOKS

Database: EBRARY

Content: Multi-disciplined collection of over 21,000 electronic books. in full-text.

User Guides: Brief

Database: BOOKS24x7

Content: Collection of more than 3000 electronic full-text books in the area of business and management, including Harvard Business Press.

User Guides: Brief
INDUSTRY INFORMATION

Database: BUSINESS INSIGHTS

Content: Complete reports featuring market data, industry analyses and market insights on the consumer goods; energy; financial services; healthcare; technology; telecoms; eCommerce; and human resources sectors.

User Guides: Brief | Guide (FLASH)

Database: BUSINESS MONITOR ONLINE

Content: In-depth market research reports, including country risk ; and industry and company intelligence  on 175 global markets and major industry sectors, plus multinational company profiles, and macroeconomic data across global markets.

User Guides: Brief
REFERENCE

Database: XREFER

Content: Full text reference books: dictionaries, encyclopaedias,  fact books, biographies and books of quotations.

User Guides: Brief

COUNTRY REPORTS

Database: IMD WORLD COMPETITIVENESS ONLINE

Content: Yearly report ranking the competitiveness of nations, with analyses of how a nation's environment sustains the competitiveness of its  enterprises.

User Guides: Brief

Database: EUROPA WORLD

Content: Summary information for over 250 countries and regions. Includes national statistics and an international directory of organisations.

User Guides: Brief

ANNUAL REPORTS - GLOBAL

Database: MERGENT ONLINE

Content: Full-text of annual reports of companies across all sectors and in all regions of the world.

User Guides: Brief

MARKET & COUNTRY DATA

Database: Global market information database (GMID)

Content: Key business intelligence on countries, companies, markets and consumers, covering over 350 markets and 207 countries.

User Guides: Brief | Full (PDF)